MY RESPONSIBILITIES
Audi Motion Branding · UX/UI Design · Research · Coordination and Delivery Management
Audi Motion Branding · UX/UI Design · Research · Coordination and Delivery Management
Audi's advertising requirements in the Chinese market and an update to the Audi Claim "Vorsprung durch Technik" presented unique challenges, leading to a comprehensive redesign of their TVC software for global adaptability with a strong emphasis on user experience.
Analysis (current sofware)
Our process began with a thorough analysis of the existing software, identifying areas for improvement in usability and performance. This was followed by extensive research into industry-leading UX benchmarks to inform our design decisions.
Design
Our objective was to reimagine the software holistically, redesigning it from the ground up to deliver a seamless and intuitive experience. We wanted to reduce barriers for users creating advertisements for Audi. This involved exploring a range of UX strategies and iterating on various approaches to software architecture and interface design to ensure optimal usability and efficiency.
To deliver a versatile software capable of accommodating various formats, we developed "Responsive Rings" – a system that dynamically adjusts size and spacing ratio to ensure seamless adaptation across all possible applications.
The resulting software solution optimizes both content delivery and user guidance, ensuring a seamless experience across diverse markets and platforms.
Additionally, the software was enhanced with a smart architecture capable of dynamically utilizing CPU and GPU resources, delivering efficient performance tailored to the specific demands of the application.
To ensure a smooth and transparent handover to the development team, we maintain close collaboration and continuous communication until the final release of the new software.
This project was created as part of an employment at Strichpunkt Design.
