How to Rebrand a University
Corporate Identity · Icon System · Type Development · Brand Portal (UX/UI)
➔ Visit tha.de
After an intensive and well-thought-out design process, we worked together to give Augsburg Technical University of Applied Sciences a new brand identity and strong value proposition that both future and current students can identify with.
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/a77d63f1-e944-4825-9011-09b4f97674e4_rw_3840.png?h=66db2e4b84f65a15c42ea55465b0fae0)
The new claim "Together we shape the world" unites and describes what constitutes the cooperation and interface between teachers, students and partners of the university.
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/ee654196-919a-45e7-87f8-4f63bf0a75e1_rw_1920.png?h=82d43403b42a66707a8e231bb0b94a80)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/14361b7e-bfe8-4d25-a2eb-70928bf6e2d9_rw_1920.png?h=5c81407de26ffe3e0bcae3c42d8ec191)
Augsburg Technical University is a place where interdisciplinary work is combined with meaningful concepts in teaching and research. A place where people have a central role and where personal development is seen as its social mission.
We symbolized this unique connection as a ribbon, that became the heart of the new visual identity. Derived from the logo, it runs through all design elements as a key visual and design language.
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/c2a13681-ca60-4e0f-aa25-2bea1cf3dd7b_rw_1920.png?h=9c4ce88a25769d85ebf9a88e6a9efe8a)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/9a9567ee-42db-4ea1-a5da-87e5cb93c527_rw_1920.png?h=17d8ae325a89da1671e61372e995be71)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/6260f5f0-0e7b-492a-b43e-86eefd888e02_rw_1920.png?h=b53a9029ec30a22eb1c6395912c5d822)
Together with the talented type designer Nolan Paparelli, we have developed a unique typeface that expresses the principles and values of the university.
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/b55c3299-0bbc-4d65-a939-5aab8e4a1760_rw_1920.png?h=455ae342dfeabaafd6aeb29c31c7a8ab)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/b3f34e32-0f05-4438-b89f-866d7eddc74a_rw_1920.png?h=5de0ab05edeee3559694363caafbea8a)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/11dab672-04cd-49b4-bdf2-925f0bbf5101_rw_1920.png?h=82ddba0534620f339f081476f74b2f55)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/c7c86179-1203-4541-8930-922cfab4cab4_rw_1920.png?h=a5b057e6a7e8b4bd9fdaf9ac72f9979c)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/638c0a23-0a62-4571-b123-28e06ead5a79_rw_1920.png?h=48a1c1f320a67208a9e951a59ea51e4e)
![](https://cdn.myportfolio.com/0a33e6a817094bc593d4e5ccb3c4defd/9879ebf1-dccb-4ddd-949c-ca3f801b3ae9_rw_1920.png?h=7d495e04db0df70b54c84b37e30c8919)
This project was created as part of an employment at Strichpunkt Design.
Font Design THA Everett by Nolan Paparelli.
Font Design THA Everett by Nolan Paparelli.