MY RESPONSIBILITIES
DB Products & Services · Strategy & Design · UX/UI Design
DB Products & Services · Strategy & Design · UX/UI Design
Deutsche Bahn's products and services lacked a unified systematic approach. To address this, we developed and evaluated pilot projects such as DB Bonvoyo and DB Flinkster, providing a compelling example of how to create a more functional, cohesive, and future-ready product ecosystem for the entire DB portfolio.
Systematization
The new system utilized a functionally-driven combination of newly developed icons, designed in the style of Deutsche Bahn's iconography, and the DB Neo typeface.
Application
To evaluate the new system, it was applied to real-world use cases, including larger applications like the Flinkster App and DB Navigator, as well as smaller components such as favicons in browser tabs, POIs in maps, and payment buttons.
App "Flinkster" (redesign concept)
This project was created as part of an employment at Strichpunkt Design.
