— MY RESPONSIBILITIES
UX & UI Design · Research · Usability Tests & Interviews · Prototyping & UI
UX & UI Design · Research · Usability Tests & Interviews · Prototyping & UI
The aim of this project was to design a pizzeria app that would enable users to easily place orders and allow the pizzeria business "Trattoria Da Luigi" to operate independently of major delivery platforms, saving it money and complications.
Analysis (current context of use)
The work adhered to a structured and thorough UX process, incorporating methodical steps such as context analysis, user research, persona development, user journey mapping, task modeling and requirement definition.
Design
This led to the creation of a thought-out UI, progressing from low-fidelity wireframes to a clickable high-fidelity Figma prototype.
The resulting application makes the ordering process intuitive, enabling customers to browse offerings and place orders efficiently. This improves the overall customer experience and supports higher conversion rates for the pizzeria business.
The new interaction design enables a fast and reliable ordering process that is tailored to the operational requirements of a pizzeria. Enabling easy group orderings for customers, while reducing friction losses, ordering errors and the time required for each transaction across devices.
This project was created as part of a UX Professional training.
